Eurostar Snap: Launching a new offering to a younger audience 2019-08-08T11:05:03+00:00

Project Description

Eurostar Snap: Launching a new offering to a younger audience

The Task: To launch a new discount ticketing product aimed at 18-24 year olds, an audience Eurostar had historically not engaged with.

The Solution: In partnership with Hyperactive agency, we developed an influencer video series bringing to life the product benefits to their highly engaged audiences.

The Results: ┬áThe content created was Eurostar’s strongest performing social content to date, and we surpassed all sales targets for the campaign period.