Most of what you will discover about me is that I talk a lot about content marketing. In fact you can google me and find various articles and videos of me covering the evolution of content marketing here, here and here (in some shape or form). Content for me is way beyond just another form of advertising. It’s a mindset on how we connect with people today in a way that demands attention versus forces it. Great branded content can transform cultures, create powerful communities, and better individual’s lives. I’m a huge believer that we are now in a new value driven economy and it’s our responsibility to add value versus take it away. You’ll also likely hear me talking about techie things like AI, voice, blockchain and the decentralised web that’s about to disrupt our world all over again. Just another reason why content marketing is here to stay.